Strategic Design & Communication
Strategic Design & Communication
After completing a brand review and strategic consultation with the client, we developed a set of brand values that represented the heart of this business and its passionate, experienced and knowledgeable staff. The new brand was designed to represent their friendly expertise and to be the trusted face of the Marine & Outdoors’ offering - an unrivalled customer experience.
This project included a brand review, brand strategy and values, strapline development, full rebrand, new website and delivery of marketing collateral.
*Completed with Publik Agency
Marine & Outdoors is all about living the dream!
Brand strategy work culminated in a new brandmark design, capturing the essence of the mountains, the sea and great outdoors.
Brandmark icon development
New brand and iconic imagery combined
Understanding the DNA of the business (Brand Values) was key to developing the branding and imagery to represent it.
Strapline development
New stationery and advertising templates
Iconic brand imagery captures the essence of the M&O experience
Print advertising template
Digital advertising and promotions (Instagram & Facebook)
Digital advertising and promotions (Google)
New store window graphics
New store window graphics
Display graphics and building signage for new premises
Brand imagery