Strategic Design & Communication
Strategic Design & Communication
After a comprehensive brand review and stakeholder consultation, it was clear that Waimea Sawmiller’s old brand did not reflect the innovative and progressive nature of the business or its product offering, which included high value engineered wood products.
This project included a brand review, brand strategy and values, strapline development, full rebrand, new website design and delivery of marketing collateral.
*Completed with 7 Design Secrets
New brandmark and strapline
Brand application and Department of Building & Housing ‘seal of approval’ design
Detail of a sustainable building display design
Design of graphics and text content for a sustainable building display promoting Waimea’s Douglas Fir wood products
Design and typographic treatment for Douglas Fir marketing collateral
Waimea’s untreated Douglas Fir solution diagram was rebranded and produced in poster form
Graphic design for Waimea branded wood wrapping